The Egg brand of online financial products was created by the Prudential in 1998 and thanks to some very competitive products and clever marketing it has rapidly become one of the most popular brands in the UK. Although it has not been a trouble free ride for Egg, it is now established to the extent that it is currently the world's largest online bank (as of November 2005).
The Egg Card has good all round benefits with the highlight being an excellent balance transfer offer. In addition Egg will award cash back on purchases from selected retailers. The cash back rates tend to be much higher than other cards, but of course are only of any use if you wish to purchase something from these retailers in the first place. The Egg card will also offer the usual insurance products to cover illness and fraud.
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One advantage of the Egg card is the online interface. As would expect from the world's most popular online bank, Egg do have lots of useful features online and offer improved benefits to those people that hold one or more of their financial products.
As you would expect you can apply online for the Egg credit card and an application typically takes around 10 minutes. Egg will check your credit raing and give you an answer with 30 to 60 seconds. If an definite answer is not possible then you will be notified with 3 business days.
The following types of insurance are available from the Egg card -- travel accident, free purchase protection and internet shopping gaurantee.
As one of a number of new cards in recent years, Egg have contributed in improving the benefits available to uk credit card holders and have played their part in keeping the interest rates competitive and have one of the leading balance transfer products.
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